Los Angeles, Calif. -- AMULET Development Corp. announces the completion of the database-enabled Web site for California's exclusive contemporary and young designer apparel marketplace, The New Mart. Located in the heart of Los Angeles fashion district, the site can be found at www.NewMart.net.

The New Mart is well known to buyers for its contemporary and designer niche. The 12-story 350,000 square foot structure was the city's first high rise in 1928 making it an historic landmark as well as the pacesetting resource venue in the country. Built by Harris Newmark, a prominent Los Angeles entrepreneur and philanthropist, the building was for many years a premier apparel center address, serving as an upscale ambient location for retail stores, offices, and manufacturing. Since then the building has undergone four separate renovations to accommodate the changing times and its new owners Ben and Joyce Eisenberg.

With a history as impressive as this Amulet Development Corp. was determined that the Web site should be second in appeal only to the actual building itself. The site's home page was a contemporary concept designed and created by Mr. Anwar Syed and Ms. Mei-ling Peterson, both members of the AMULET technical staff. The site's most distinguishing feature is the searchable Web database that stores pertinent information about each of the New Mart's showroom tenants. Users may search by showroom name, line name, contact name, category, etc. The calendar page provides a full listing of events for the up coming calendar year as well as for designers and agents. The What's New section provides a listing of all new tenants and their suites as well as a brief commentary on the current season's designs. The Press page keeps an organized collection of timely promotional material of interest to site users.

The Exhibition space was designed exclusively for apparel accessories shows and occupies 15,000 square feet. For this or any other information regarding The New Mart, contact Ethan Eller at 213-627-0671, or visit the site: www.NewMart.net.

Site Features

A contemporary home page. Simplified yet powerful access to showrooms via a Web database search engine, What's New, The New Mart, Calendar, and Press. Showroom description includes detailed information tenants, contacts, and leasing. Access to the Exhibition Space currently available and comments on current season production.

AMULET’s Role in Development

AMULET created the New Mart Web site using a variety of Microsoft Web technologies, including Windows NT 4.0 Server, the IIS (Internet Information Server) Web server, and ASP (Active Server Pages). The site's database components are based on Microsoft Access 97. AMULET provides Web hosting services for the New Mart site.

A Word from AMULET’S CEO

Dan D. Gutierrez, is pleased to have been selected to build the New Mart's innovative Internet home. "Creating the New Mart Web site was very satisfying because it brought together our firm's diverse talents in creating an aesthetic presence on the Web, coupled with a technologically robust database search engine. Again, we were able to use our specialized experience in combining database and Internet technology to provide an interactive, informational Web site. This is what we do best."