Strategy
 
Social media is more than a channel -- it's a world unto itself. We consider your business goals, then survey the social landscape for you. We deliver a detailed map that calls out winning strategies, benchmarks for success, and pitfalls to avoid. And we tie everything back to your key performance indicators, every time.

It’s hard to succeed in social if you don’t have a clear picture of where you’ve been, where you are now, and where you want to go. AMULET carefully considers your business objectives, surveys the social landscape, then delivers the right recommendations that leverage social to accomplish your goals.

A great social media strategy will always support your overall business strategy. We go well beyond your Facebook fan page to craft a comprehensive approach that delivers on the metrics that truly matter. In addition to comprehensive strategic plans, we also offer specific packages that help you define your brand voice in social, message test campaigns and initiatives, and get the scoop on your closest competitors.

So whether you’re new to the game, or you’ve been here since the beginning, AMULET delivers the recommendations you need.

Engagement
 
When it comes to social media, there's only so much talking you can do about yourself. What you want is other people talking about you. We create and publish pitch-perfect content, hand out megaphones to your supporters, then help them turn up the volume for everyone to hear.

At AMULET we make it our business to turn your customers into brand advocates. From creation to publication, we make sure they have a steady supply of the content they love to share. We also use algorithmic monitoring software and deep domain knowledge to find key influencers, #1 fans, and even dissatisfied customers, then engage them in conversations that count – day in, day out – across every channel in the social web.

The end result is a group of fans who believe in your brand so much they have to share it with the world.

Interactive

Truly social campaigns are cut from the new cloth of social media, no tailoring last season's styles. At AMULET we design and build groundbreaking social interactions that inspire people to step in, meet your brand, then invite their friends along for the ride.

There are a lot of traditional agencies out there. But what you really need is a team that eats, sleeps, and breathes social media. Whether we’re creating ultra-viral videos or launching the Next Big Thing on Facebook, our campaigns inspire people to share your brand with the world – all while supporting your key business objectives.

How do we do it? We use five powerful platforms to get the web buzzing about you:

• Give your fans the ultimate social experience with our Interactive Design and Development services.
• Social Experience Design connects with your customers, then inspires them to share your brand with their friends.
• Our Social Content Strategies create the content that gets people talking. Our in-house creative team builds the viral apps, microsites, and videos that fuel an effective social campaign.
• Custom-made Mobile experiences reach out to your customers wherever they go.
• Our Social Profile Makeover delivers a more vibrant, engaging version of your brand.

Analytics

We take the chaos of social data and turn it into a clear picture of your brand's status in the social web. From perception analysis to campaign post-mortems, we unlock the truth trapped in customer chatter, then turn it into a powerful tool to support your core business objectives.

It’s easy to get your hands on a mountain of data, but the trick is knowing how to use it. Our world-class researchers mine the millions of conversations happening on the web to tell you how people feel about you, who’s influencing them, where you're winning (and losing), and what you can do about it. We tie your social media measurements back to your key performance indicators, then use that information to recommend winning strategies for your brand.

We offer four categories of industry-leading research:

• Audience analysis tells you who your fans are and what they care about, then gives you clear, actionable recommendations for engaging them.
• Brand analysis goes beyond sentiment and volume to tell you the deeper truth about what people think about you, then charts a course for positioning your brand in the social web.
• Campaign analytics provide deep data about the effectiveness of your campaigns, from benchmarking to real-time performance reporting to post-mortem analysis.
• Competitive analysis lets you understand the conversation about your competition -- and stay one step ahead of them.